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040 _aUMP
090 _aHF5429. K37 2005
110 2 _aACNielsen Company
245 1 _aConsumer-centric category management:
_bhow to increase profits by managing categories based on consumer needs /
_cACNielson, with John Karolefski and Al Heller
260 _aNew Jersey:
_bJohn Wiley & Sons
_c2006
300 _axi, 356 p.:
_bill.
_c23 cm.
500 _aIncludes index
650 0 _aRetail trade
_xManagement
650 0 _aConsumers' preferences
700 0 _aKarolefski, John
700 0 _aHeller, Al
999 _aVIRTUA40
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