000 01898nam a2200289 a 4500
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005 20251117144157.0
008 090916t2008 caua f i 001 0 eng d
020 _a9781599181516 (alk. paper)
020 _a1599181517 (alk. paper)
039 9 _a201107131841
_bVLOAD
_c201005191005
_dtraining
_c201005190950
_dida
_c201005181609
_dtraining
_y200909161329
_zfaiz
040 _aUMP
090 0 0 _aHF5415.1265 M49 2008
100 1 _aMeyerson, Mitch
245 1 0 _aMastering online marketing /
_cMitch Meyerson ; with Mary Eule Scarborough
260 _a[Irvine, CA] :
_bEntrepreneur Press,
_cc2008
300 _axvii, 260 p. :
_bill. ;
_c23 cm.
500 _aIncludes index
505 0 _aThe entrepreneurial shift: the key to creating an integrated business mindset -- Strategic marketing: the key to sustainable online success -- Products and services: the key to smart selling -- Design and navigation: making your web site dynamic and visitor-friendly -- Dynamic web copy: the key to getting people to respond -- Traffic conversion: the key to increased sales and list building -- Automation: the key to greater e-commerce profits -- Multimedia: increasing your impact using audio, video, and conferencing -- Traffic strategies: the key to getting more visitors to your site -- People power: the key to successful affiliate programs and partnerships -- Web 2.0: the key to using social media effectively -- Momentum: the key to systematizing your business and building your virtual team.
650 0 _aInternet marketing
650 0 _aInternet advertising
650 0 _aElectronic commerce
_xMarketing
700 1 _aScarborough, Mary Eule
856 4 1 _3Table of contents only œu http://www.loc.gov/catdir/toc/ecip0718/2007021488.html
999 _aVIRTUA40
_c30934
_d30940
999 _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5050*6500*6501*6502*7000*8560*9991