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039		9	_a201107131852 _bVLOAD _c200908141248 _dVLOAD _c200908141221 _dVLOAD _c200908131644 _dVLOAD _y200612201004 _zdilla
040			_aUMP
090			_aP 94 .J36 2006
100	1		_aJamieson, Kathleen Hall
245	1	4	_aThe interplay of influence : _bnews, advertising, politics, and the Internet / _cKathleen Hall Jamieson, Karlyn Kohrs Campbell
250			_a6th ed.
260			_aBelmont, CA : _bThomson Wadsworth, _c2006
300			_a384 p. : _bill. ; _c24 cm
505	0	0	_g1. The _tmedia : an introduction -- _g2. What is news? -- _g3. _tNews as persuasion-- _g4. _tInfluencing the news media -- _g5. _tHow corporate power influences what we see -- _g6. _tWhat is advertising? -- _g7. _tPersuasion through advertising -- _g8. _tInfluencing advertisers -- _g9. _tHow to influence the media -- _g10. _tPolitical versus product campaigns -- _g11. _tHow has the internet changed politics? - _g12. _tNews and advertising in the political campaign
650		0	_aMass media _xInfluence
650		0	_aMass media _xAudiences
650		0	_aAdvertising
650		0	_aInternet _xSocial aspects
650		0	_aMass media _xPolitical aspects
650		0	_aMass media _zUnited States
700	1		_aCampbell, Karlyn Kohrs
999			_aVIRTUA40 _c31943 _d31949
999			_aVTLSSORT0080*0200*0900*1000*2450*2500*2600*3000*5050*6500*6501*6502*6503*6504*6505*7000*9991