000			03744nam a2200265 a 4500
001			vtls000063678
003			KUKTEM
005			20251114204519.0
008			120912t2012 my da f m 000 0 eng d
020			_aTHE0001688(Local)
039		9	_a201905131154 _byusri _c201209121700 _dida _y201209121658 _zida
040			_aUMP
090			_aQ180.55.E25 K36 2012 rs Thesis
100	0		_aKamisah Kormin
245	1	4	_aThe contextual factors in the recognition of commercialization opportunity among Malaysian public universities researchers / _cKamisah Kormin
260			_aKuantan, Pahang : _bUMP, _c2012
300			_axiii, 115 p. : _bill. ; _c30 cm. + _e1 CD-ROM
502			_aThesis (Master of Technology Management (Project Management)) -- Universiti Malaysia Pahang - 2012
504			_aBibliography : p. 98-114
520	3		_aMalaysia is striving to achieve the status of a high income and developed nation as envisioned by Vision 2020, where innovation plays an ever-increasing and important role to sustain a rapid rate of economic growth, enhance international competitiveness. The Government has taken various initiatives to support technology commercialization in Malaysian Public Universities such as the allocation of huge funding for Research and Development (R&D) activities. However, besides the huge amount allocated for R&D, the commercialization rate is very low. If this situation is unchecked, then the Government vision for wealth creation would not be achieved. Therefore, the purpose of this study is to observe the capability of the researchers in the recognition of commercialization opportunity. This study also aims to determine the contextual factors that could influence a researcher’s capability in the recognition of commercialization opportunity. Online questionnaires were sent to 400 respondents among Malaysian Public Universities’ researchers in the field of Science and Technology. The questionnaires covered elements such as knowledge, researcher’s behavior, social network and university support. Of 400 respondents, 101 complete responses were received and analyzed. This study identified that knowledge, researcher’s behavior and social network are factors required to recognize the commercialization opportunity successfully. This study has indicated that the Malaysian Public universities’ researchers possess greater technological knowledge, knowledge of the customer, knowledge of the government’s rules and regulations and knowledge of the customer’s problems. The researchers were found to be creative in R&D and proactively search information related to their R&D fields. Most of the researchers also believed that commercialization of their technology are their strongest motive in R&D activities. Results of this study also indicated that the researchers possess moderate capability in the knowledge of the competitor, knowledge of costing, informal interaction with industries, supplier, involvement of multidisciplinary research team and participation in professional forums. However, the researchers were found to have poor capability in formal interaction with industries and with mentors. Researcher’s level of education, industrial work experience and university support were found to play as a moderator that strengthen the relationship between knowledge, researcher’s behavior, social network and the recognition of commercialization opportunity.
650		0	_aResearch _xEconomic aspects
650		0	_aUniversities and colleges _zMalaysia
650		0	_aEducation, Higher _xEconomic aspects
999			_aVIRTUA40 _c3327 _d3333
999			_aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5020*5040*5200*6500*6501*6502*9992