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040 _aUMP
090 _aHD69.B7 S75 2006
100 1 _aStiff, Dan
245 1 0 _aSell the brand first :
_bhow to sell your brand and create lasting customer loyalty /
_cDan Stiff
260 _aNew York :
_bMcGraw-Hill,
_c2006
650 0 _aBranding (Marketing)
650 0 _aCustomer relations
650 0 _aConsumer satisfaction
650 0 _aCustomer loyalty
650 0 _aBrand name products
_xSocial aspects
856 4 2 _ahttp://www.loc.gov/catdir/toc/ecip066/2006000695.html
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