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001			vtls000021278
003			KUKTEM
005			20251117144345.0
008			070918s2007 mau f 001 0 eng|d
020			_a1422101673
020			_a9781422101674
039		9	_a201107131926 _bVLOAD _c200908141334 _dVLOAD _c200908141306 _dVLOAD _c200908131713 _dVLOAD _y200709181502 _zkam
040			_aUMP
090			_aHD69.B7 K86 2006
100	1		_aKumar, Nirmalya
245	1	0	_aPrivate label strategy : _bhow to meet the store brand challenge / _cNirmalya Kumar, Jan-Benedict E.M. Steenkamp
260			_aBoston, MA : _bHarvard Business School Press, _c2006
300			_a270 p. : _bill. ; _c24 cm.
505			_aBrand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Conclusion -- Are brands dead?.
650		0	_aBranding (Marketing)
700	1		_aSteenkamp, Jan-Benedict E. M.
856	4	2	_ahttp://www.loc.gov/catdir/toc/ecip0617/2006023780.html
999			_aVIRTUA40 _c34698 _d34704
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5050*6500*7000*8560*9991