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| 001 | vtls000021068 | ||
| 003 | KUKTEM | ||
| 005 | 20251117144349.0 | ||
| 008 | 070830s2005 mau f 001 0 eng|d | ||
| 020 | _a1591396190 (hbk.) | ||
| 020 | _a9781591396192 (hbk.) | ||
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| 040 | _aUMP | ||
| 090 | _aHF5415.153 .K53 2005 | ||
| 100 | 1 | _aKim, W. Chan | |
| 245 | 1 | 0 |
_aBlue ocean strategy : how to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2005 |
||
| 300 |
_axv, 240 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. [223]-229) and index | ||
| 650 | 0 | _aNew products | |
| 650 | 0 | _aMarket segmentation | |
| 700 | 1 | _aMauborgne, Renée | |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html |
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