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|---|---|---|---|
| 001 | vtls000022241 | ||
| 003 | KUKTEM | ||
| 005 | 20251117144426.0 | ||
| 008 | 071112s2007 enk f 001 0 eng|d | ||
| 020 | _a0273706934 | ||
| 039 | 9 |
_a201107131938 _bVLOAD _c200908141349 _dVLOAD _c200908141321 _dVLOAD _c200908131722 _dVLOAD _y200711121527 _zfarina |
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| 040 | _aUMP | ||
| 090 | _aHF5415.123 .P45 2007 | ||
| 100 | 1 |
_aPelsmacker, Patrick de, _d1957- |
|
| 245 | 1 | 0 |
_aMarketing communications : _ba European perspective / _cPatrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh |
| 250 | _a3rd ed. | ||
| 260 |
_aHarlow, England ; _aNew York : _bPrentice Hall/Financial Times, _c2007 |
||
| 300 |
_axviii, 610 p., [16] p. of plates : _bill. (some col.) ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aCommunication in marketing _zEurope |
|
| 650 | 0 | _aAdvertising | |
| 700 | 1 |
_aGeuens, Maggie, _d1969- |
|
| 700 | 1 |
_aBergh, Joeri van den, _d1971- |
|
| 999 |
_aVIRTUA40 _c36061 _d36067 |
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| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5040*6500*6501*7000*7001*9991 | ||