| 000 | 01062nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | vtls000061073 | ||
| 003 | KUKTEM | ||
| 005 | 20251117144501.0 | ||
| 008 | 120605t2011 nyu g b 001 0 eng d | ||
| 020 | _a9780071762557 (alk. paper) | ||
| 020 | _a0071762558 (alk. paper) | ||
| 020 | _a9780071788229 (pbk.) | ||
| 020 | _a0071788220 (pbk.) | ||
| 020 | _a9780071762564 (ebk.) | ||
| 020 | _a0071762566 (ebk.) | ||
| 039 | 9 |
_a201208101507 _bfauzi _c201208101506 _dfauzi _y201206051602 _zsri |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.1255 .P43 2011 | ||
| 100 | 1 | _aPearson, Timothy R. | |
| 245 | 1 | 4 |
_aThe old rules of marketing are dead : _bthe 6 new rules for reinventing your brand & reigniting your business / _cTimothy R. Pearson |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2011 |
||
| 300 |
_axi, 240 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aBranding (Marketing) | |
| 650 | 0 | _aCustomer relations | |
| 999 |
_aVIRTUA40 _c37245 _d37251 |
||
| 999 | _aVTLSSORT0080*0200*0201*0202*0203*0204*0205*0400*0900*1000*2450*2600*3000*5040*6500*6501*9992 | ||