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040 _aUMP
090 _aHD69.B7 C43 2008
100 1 _aChevalier, Michel,
_d1943-
245 1 0 _aLuxury brand management :
_ba world of privilege /
_cMichel Chevalier, Gerald Mazzalovo
260 _aSingapore :
_bJohn Wiley & Sons (Asia),
_c2008
300 _axiv, 423 p. :
_bill. ;
_c24 cm.
500 _aIncludes bibliographical references and index
650 0 _aBrand name products
_xManagement
650 0 _aBranding (Marketing)
650 0 _aLuxuries
_xMarketing
700 1 _aMazzalovo, Gerald
999 _aVIRTUA40
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