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008			080328t2008 ii a g bi 001 0 eng d
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040			_aUMP
090			_aHD30.3 .S64 2008
100	1		_aSmith, Lyn
245	1	0	_aEffective internal communication / _cLyn Smith with Pamela Mounter
260			_aNew Delhi : _bKogan Page, _c2008
300			_axiv, 226 p. : _bill. ; _c24 cm.
440		0	_aPR in practice series
500			_a"CIPR, Chartered Institute of Public Relations."
504			_aIncludes bibliographical references (p. 216-218) and index
505	0		_aSetting the scene -- What is internal communication? -- What does it take to be an internal communicator? -- Your audience : who are they? -- Theories into practice -- Managing internal communication in-house -- Outsourcing the IC function -- How the legal framework fits in -- The channels, vehicles and activities -- Who uses which media for what -- The receiving end -- Communicating with special groups -- The globally dispersed workforce -- Getting it right : practical application -- How to do it : setting about communication -- We can all talk can't we? : face-to-face -- The creative aspects : writing, editing, and designing it yourself -- Publishing the printed word : the logistical aspects -- Broadcast : do it yourself or call in the experts? -- Managing change -- Signposting the ether -- How to measure success -- How to make it happen : gone shopping! -- Internal communications : the future.
650		0	_aCommunication in management
650		0	_aPublic relations
700	1		_aMounter, Pamela
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0512/2005012626.html
999			_aVIRTUA40 _c37896 _d37902
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