000 01165nam a2200301 a 4500
001 vtls000025876
003 KUKTEM
005 20251117144523.0
008 080331s2005 enka f bi 001 0 eng d
010 _a2005-003302
020 _a1853839620 (pbk)
020 _a1853839612 (hdk)
039 9 _a201107132004
_bVLOAD
_c201007091649
_dFida
_c200908141422
_dVLOAD
_c200908141353
_dVLOAD
_y200803310917
_zshah
040 _aUMP
090 _aHN18 .R67 2005
100 1 _aRose, Chris,
_d1956-
245 1 0 _aHow to win campaigns :
_b100 steps to success /
_cChris Rose.
260 _aLondon ;
_aSterling, VA ;
_aIndia :
_bEarthscan,
_b[Distributed by] Viva,
_c2005.
300 _axxiv, 231 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. [202]-224) and index.
650 0 _aSocial action.
650 0 _aCommunication in social action
650 0 _aSocial marketing
650 0 _aPersuasion (Psychology)
650 0 _aPublicity
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip057/2005003302.html
999 _aVIRTUA40
_c37989
_d37995
999 _aVTLSSORT0080*0100*0200*0201*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*6503*6504*8560*9991