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| 008 | 080328t2008 ii a bi 001 0 eng d | ||
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| 040 | _aUMP | ||
| 090 | _aHD59 .O45 2008 | ||
| 100 | 1 | _aOliver, Sandra. | |
| 245 | 1 | 0 |
_aPublic relations strategy / _cSandra Oliver. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew Delhi : _bKogan Page , _c2008. |
||
| 300 |
_axiv, 146 p. : _bill. ; _c24 cm. |
||
| 440 | 0 | _aPR in practice series | |
| 500 | _a"CIPR = Chartered Institute of Public Relations" | ||
| 504 | _aIncludes bibliographical references (p. 135-142) and index. | ||
| 650 | 0 |
_aPublic relations _xManagement. |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip072/2006034169.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0715/2006034169-d.html |
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