000			01594nam a2200265 a 4500
001			vtls000060970
003			KUKTEM
005			20251117144533.0
008			120604t2011 nyua g b 001 0 eng d
020			_a9780814416938
020			_a0814416934
039		9	_a201208101517 _bfauzi _y201206041123 _zsri
040			_aUMP
090			_aHF5415 .L88 2011
100	1		_aLuther, William M.
245	1	4	_aThe marketing plan : _bhow to prepare and implement it / _cWilliam M. Luther
250			_a4th ed.
260			_aNew York : _bAMACOM, _cc2011
300			_axi, 292 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index
505	0		_aThe planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan
520			_aNow fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan
650		0	_aMarketing
999			_aVIRTUA40 _c38338 _d38344
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*5050*5200*6500*9992