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| 005 | 20251117144609.0 | ||
| 008 | 080602t2008 ohua f 001 0 eng d | ||
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| 040 | _aUMP | ||
| 090 | _aHF5415.55 .B37 2008 | ||
| 100 | 1 | _aBaran, Roger J. | |
| 245 | 1 | 0 |
_aPrinciples of customer relationship management / _cRoger J. Baran, Robert J. Galka, Daniel P. Strunk |
| 260 |
_aMason, Ohio : _bSouth-Western College Pub, _c2008 |
||
| 300 |
_axvi, 511 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aRelationship marketing _xTextbooks |
|
| 650 | 0 |
_aCustomer relations _xManagement _xTextbooks |
|
| 700 | 1 | _aGalka, Roger J. | |
| 700 | 1 | _aStrunk, Daniel P. | |
| 999 |
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