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040 _aUMP
090 _aHD59 .B565 2008
100 1 _aBland, Michael.
245 1 0 _aEffective media relations :
_bhow to get results /
_cMichael Bland, Alison Theaker & David Wragg.
250 _a3rd ed.
260 _aNew Delhi :
_bKogan Page ,
_c2008.
300 _ax, 150 p. ;
_c24 cm.
440 0 _aPR in practice series
500 _a"CIPR, Chartered Institute of Public Relations."
504 _aIncludes bibliographical references (p. 141-142) and index.
650 0 _aPublic relations.
650 0 _aMass media and business.
700 1 _aTheaker, Alison.
700 1 _aWragg, David W.
710 2 _aChartered Institute of Public Relations.
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/ecip058/2005005042.html
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