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008 080509s2007 mau b 001 0 eng
020 _a1422110303
020 _a9781422110300 (hardcover : alk. paper)
039 9 _a201107132052
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040 _aUMP
090 _aHD57.7 .U47 2007
100 1 _aUlrich, David,
_d1953-
245 1 0 _aLeadership brand :
_bdeveloping customer-focused leaders to drive performance and build lasting value /
_cDave Ulrich, Norm Smallwood.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc2007.
300 _axiv, 270 p. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 241-247) and index.
505 0 _aBranding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.
650 0 _aLeadership.
650 0 _aExecutive coaching.
650 0 _aOrganizational learning.
700 1 _aSmallwood, W. Norman.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0712/2007009122.html
999 _aVIRTUA40
_c41812
_d41818
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