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008 081105t2005 ilua f b 001 0 eng d
020 _a0749445289 (South Asian ed.)
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040 _aUMP
090 _aTP248.2 .K45 2005
245 0 0 _aKellogg on biotechnology :
_bthriving through integration /
_cedited by Alicia Löffler
260 _aLondon :
_bKogan Page,
_cc2005
300 _axiii, 264 p. :
_bill. ;
_c23 cm.
500 _aIncludes bibliographical references and index
505 0 _aPromises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... [et al.] -- Sustaining platforms / Erich Hoefer ... [et al.] -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... [et al.] -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... [et al.] -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... [et al.]
650 0 _aBiotechnology
650 0 _aBiotechnology industries
700 1 _aLöffler, Alicia
710 2 _aKellogg Center for Biotechnology
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip054/2004029045.html
999 _aVIRTUA40
_c41958
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