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| 040 | _aUMP | ||
| 090 | _aHF5415.2 .Z55 2007 | ||
| 100 | 1 | _aZikmund, William G. | |
| 245 | 1 | 0 |
_aEssentials of marketing research / _cWilliam G. Zikmund, Barry J. Babin |
| 250 | _a3rd ed. | ||
| 260 |
_aMason, OH : _bThomson South-Western , _cc2007 |
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| 300 |
_axvii, 414 p. : _bcol. ill. ; _c28 cm. |
||
| 500 | _aIncludes index | ||
| 650 | 0 | _aMarketing research | |
| 650 | 0 | _aMarketing | |
| 700 | 1 | _aBabin, Barry J. | |
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