| 000 | 00939nam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | vtls000033879 | ||
| 003 | KUKTEM | ||
| 005 | 20251117145302.0 | ||
| 008 | 090114t2009 nyuao f 001 0 eng d | ||
| 020 | _a9780073381091 | ||
| 020 | _a0073381098 | ||
| 039 | 9 |
_a201107132104 _bVLOAD _c200912151600 _dkam _c200908141545 _dVLOAD _c200908141516 _dVLOAD _y200901141132 _znadia |
|
| 040 | _aUMP | ||
| 090 | _aHF5823 .B45 2009 | ||
| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban intergrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch |
| 250 | _a8th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw-Hill Companies, Inc, _c2009 |
||
| 300 |
_a838 p. : _bcol. ill. ; _c29 cm. |
||
| 650 | 0 | _aAdvertising | |
| 650 | 0 | _aSales promotion | |
| 650 | 0 | _aCommunication in marketing | |
| 999 |
_aVIRTUA40 _c43129 _d43135 |
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| 999 | _aVTLSSORT0080*0200*0400*0201*0900*1000*2450*2500*2600*3000*6500*6501*6502*9991 | ||
| 942 | 0 | 0 | _01 |