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040 _aUMP
090 _aHF5415 .F67 2007
100 1 _aForsyth, Patrick.
245 1 0 _aDemystifying marketing :
_ba guide to the fundamentals for engineers /
_cPatrick Forsyth
260 _aLondon :
_bInstitution of Engineering and Technology ,
_cc2007
300 _a200 p. :
_bill. ;
_c24 cm.
490 1 _aIET management of technology series ;
_vv. 23
500 _aIncludes index
650 0 _aEngineering services marketing
830 0 _aIET management of technology series ;
_vv. 23
999 _aVIRTUA40
_c43380
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999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*4900*5000*6500*8300*9991