000			01153nam a2200253 a 4500
001			vtls000035010
003			KUKTEM
005			20251117145320.0
008			090313t2007 gw a f b 001 0 eng d
020			_a9783527502820
020			_a3527502823
039		9	_a201107132113 _bVLOAD _c201101050847 _dida _c200908270949 _djamee _c200908141557 _dVLOAD _y200903130952 _zsaini
040			_aUMP
090			_aHD69.B7 R54 2007
100	1		_aRiesenbeck, Hajo
245	1	0	_aPower brands : _bmeasuring, making and managing brand success / _cHajo Riesenbeck and Jesko Perrey
260			_aWeinheim : _bWiley-VCH, _cc2007
300			_axii, 272 p. : _bill. (chiefly col.) ; _c25 cm.
500			_aAn adaptation to global markets of a title first published for the German market, 2004; 2nd German ed. published: Heidelberg : Redline Wirtschaft, 2005, under title : Mega- Macht Marke : Erfolg messen, machen, managen. Cf. p. ix
504			_aIncludes bibliographical references (p. 267-269) and index
650		0	_aBrand name products
700	1		_aPerrey, Jesko
999			_aVIRTUA40 _c43737 _d43743
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5000*5040*6500*7000*9991