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005 20251117145325.0
008 080514s2007 ctua b 001 0 eng
020 _a1591584302 (pbk. : alk. paper)
020 _a9781591584308 (pbk. : alk. paper)
039 9 _a201107132116
_bVLOAD
_c201007131600
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040 _aUMP
090 _aZ716.3 .A46 2007
100 1 _aAlman, Susan Webreck.
245 1 0 _aCrash course in marketing for libraries /
_cSusan Webreck Alman.
260 _aWestport, Conn. :
_bLibraries Unlimited,
_c2007.
300 _axi, 177 p. :
_bill. ;
_c28 cm.
490 1 _aCrash course series
504 _aIncludes bibliographical references (p. 169-173) and index.
505 0 _aThe planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.
650 0 _aLibraries
_xMarketing.
830 0 _aCrash course series (Westport, Conn.)
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0715/2007013533.html
999 _aVIRTUA40
_c43883
_d43889
999 _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*4900*5040*5050*6500*8300*8560*9991