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| 001 | vtls000036067 | ||
| 003 | KUKTEM | ||
| 005 | 20251117145334.0 | ||
| 008 | 090513t2008 enka f 001 0 eng d | ||
| 020 | _a9780470742976 | ||
| 039 | 9 |
_a201107132124 _bVLOAD _c200910281701 _dkam _c200908141611 _dVLOAD _c200908141544 _dVLOAD _y200905131046 _zsaini |
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| 040 | _aUMP | ||
| 090 | _aHF5415.15 .R93 2008 | ||
| 100 | 1 | _aRyans, Adrian B. | |
| 245 | 1 | 0 |
_aBeating low cost competition : _bhow premium brands can respond to cut-price rivals / _cAdrian Ryans |
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _c2008 |
||
| 300 |
_a256 p. : _bill. ; _c24 cm. |
||
| 650 | 0 | _aProduct management | |
| 650 | 0 | _aPrice cutting | |
| 650 | 0 | _aBrand choice | |
| 650 | 0 | _aBrand name products | |
| 650 | 0 | _aMarketing | |
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_aVIRTUA40 _c44203 _d44209 |
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