| 000 | 00845nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000036064 | ||
| 003 | KUKTEM | ||
| 005 | 20251117145338.0 | ||
| 008 | 090513t2009 njua f 001 0 eng d | ||
| 020 | _a9780470238271 | ||
| 039 | 9 |
_a201107132122 _bVLOAD _c200911022022 _dkam _c200908141611 _dVLOAD _c200908141544 _dVLOAD _y200905131039 _zsaini |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.15 .M67 2009 | ||
| 100 | 1 | _aMorgan, Adam | |
| 245 | 1 | 0 |
_aEating the big fish : _bhow challenger brands can compete against brand leaders / _cAdam Morgan |
| 250 | _a2nd ed. | ||
| 260 |
_aHoboken, NJ: _bWiley , _c2009 |
||
| 300 |
_a336 p. : _bill. ; _c24 cm. |
||
| 650 | 0 | _aProduct management | |
| 650 | 0 |
_aBrand name products _xManagement |
|
| 650 | 0 | _aNew products | |
| 999 |
_aVIRTUA40 _c44334 _d44340 |
||
| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*6500*6501*6502*9991 | ||