| 000 | 00869nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000061457 | ||
| 003 | KUKTEM | ||
| 005 | 20251117145342.0 | ||
| 008 | 120607t2012 nyua g 001 0 eng d | ||
| 020 | _a9780071773485 | ||
| 020 | _a0071773487 | ||
| 039 | 9 |
_a201208141004 _basmadi _y201206071641 _zsri |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.126 .H84 2012 | ||
| 100 | 1 | _aHughes, Arthur M. | |
| 245 | 1 | 0 |
_aStrategic database marketing : _bthe masterplan for starting and managing a profitable, customer-based marketing program / _cby Arthur M. Hughes |
| 250 | _a4th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2012 |
||
| 300 |
_aviii, 598 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aDatabase marketing _xPlanning |
|
| 999 |
_aVIRTUA40 _c44462 _d44468 |
||
| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*6500*9992 | ||