000 00891nam a2200253 a 4500
001 vtls000061320
003 KUKTEM
005 20251117145353.0
008 120607t2012 nyua f bi 001 0 eng d
020 _a9780415665186 (hbk.)
039 9 _a201303151628
_bsafura
_y201206071103
_zirma
040 _aUMP
090 _aHF5415.15 .R54 2012
100 1 _aRiezebos, H. J.
245 1 0 _aPositioning the brand :
_ban inside-out approach /
_cRik Riezebos and Jaap van der Grinten
260 _aNew York, NY :
_bRoutledge,
_c2012
300 _avi, 191 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. [177]-180) and index
650 0 _aProduct management
650 0 _aBrand name products
650 0 _aBranding (Marketing)
700 1 _aGrinten, Jaap van der.
999 _aVIRTUA40
_c44840
_d44846
999 _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*6500*6501*6502*7000*9992