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020 _a9780136033240
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040 _aUMP
090 _aHF5548.32 .T87 2009
100 1 _aTurban, Efraim
240 1 0 _aIntroduction to e-commerce
245 1 0 _aIntroduction to electronic commerce /
_cEfraim Turban, David King, Judy Lang ; with contributions by Linda Lai ... [et al.]
250 _a2nd ed.
260 _aUpper Saddle River, NJ :
_bPrentice Hall,
_cc2009
300 _axliii, 578 p. :
_bcol. ill. ;
_c26 cm.
500 _aPrev. ed. published under title: Introduction to e-commerce
504 _aIncludes bibliographical references (p. 521-544) and index
505 0 _aOverview of electronic commerce -- E-marketplaces : structures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertisement -- B2B e-commerce -- E-supply chains, collaborative commerce, and corporate portals -- Innovative EC systems : from e-government and e-learning to consumer-to-consumer commerce -- Social networks and industry disruptors in the Web 2.0 environment -- Mobile computing and commerce -- E-commerce security -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy, justification, and global implementation
650 0 _aElectronic commerce
700 1 _aKing, David R.
700 1 _aLang, Judy
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0820/2008025903.html
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