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008 090618t2007 njua f b 001 0 eng d
020 _a9780131873667 (hardback : alk. paper)
020 _a0131873660 (hardback : alk. paper)
039 9 _a201107132139
_bVLOAD
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_zsaini
040 _aUMP
090 _aHD38.7 .F57 2007
100 1 _aFleisher, Craig S.
245 1 0 _aBusiness and competitive analysis :
_beffective application of new and classic methods /
_cCraig S. Fleisher and Babette E. Bensoussan
260 _aUpper Saddle River, NJ :
_bFinancial Times Press,
_cc2007
300 _axxxii, 491 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index
505 0 _aAcknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis
650 0 _aBusiness intelligence
650 0 _aCompetition
700 1 _aBensoussan, Babette E.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip071/2006030892.html
999 _aVIRTUA40
_c45857
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