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040 _aUMP
090 _aHF5415.55 .G86 2008
100 1 _aGummesson, Evert
245 1 0 _aTotal relationship marketing /
_cEvert Gummesson
250 _a3rd ed.
260 _aAmsterdam :
_bButterworth-Heinemann,
_c2008
300 _axiv, 376 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [345]-363) and index
650 0 _aRelationship marketing
650 0 _aMarketing
_xManagement
999 _aVIRTUA40
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