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| 005 | 20251117145435.0 | ||
| 008 | 090706t2008 si a f b 001 0 eng d | ||
| 020 | _a9780470823668 (pbk.) | ||
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| 040 | _aUMP | ||
| 090 | _aGV721.5 .D38 2008 | ||
| 100 | 1 | _aDavis, John | |
| 245 | 1 | 4 |
_aThe Olympic Games effect : _bhow sports marketing builds strong brands / _cJohn A. Davis |
| 260 |
_aSingapore ; _aHoboken, NJ : _bJohn Wiley & Sons Asia, _c2008 |
||
| 300 |
_ax, 350 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [321]-337) and index | ||
| 650 | 0 |
_aOlympics _xEconomic aspects |
|
| 650 | 0 |
_aSports _xMarketing |
|
| 650 | 0 | _aBranding (Marketing) | |
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_aVIRTUA40 _c46285 _d46291 |
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