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| 003 | KUKTEM | ||
| 005 | 20251117145441.0 | ||
| 008 | 090706t2008 njua f b 001 0 eng d | ||
| 020 | _a9780470119860 (cloth) | ||
| 039 | 9 |
_a201107132148 _bVLOAD _c201006101608 _dfauzi _c200908141643 _dVLOAD _c200908141619 _dVLOAD _y200907061525 _zsaini |
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| 040 | _aUMP | ||
| 090 | _aHF5826.5 .K45 2008 | ||
| 245 | 0 | 0 |
_aKellogg on advertising & media : _bthe Kellogg School of Management / _cedited by Bobby J. Calder |
| 246 | 3 | _aKellogg on advertising and media | |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2008 |
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| 300 |
_axi, 292 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aAdvertising media planning | |
| 650 | 0 | _aAdvertising | |
| 700 | 1 | _aCalder, Bobby J. | |
| 710 | 2 | _aJ.L. Kellogg Graduate School of Management | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2007052392-t.html |
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