| 000 | 00955nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | vtls000060085 | ||
| 003 | KUKTEM | ||
| 005 | 20251117145446.0 | ||
| 008 | 120523t2011 enka g 001 0 eng d | ||
| 020 | _a9781119976677 | ||
| 020 | _a1119976677 | ||
| 039 | 9 |
_a201210011102 _basmadi _y201205230950 _zirma |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.1255 .C43 2011 | ||
| 100 | 1 | _aChampniss, Guy | |
| 245 | 1 | 0 |
_aBrand valued : _bhow socially valued brands hold the key to a sustainable future and business success / _cGuy Champniss and Fernando Rodés Vilà |
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _cc2011 |
||
| 300 |
_axxiv, 290 p. : _bill ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aBranding (Marketing)xSocial aspects | |
| 650 | 0 | _aSocial responsibility of business | |
| 700 | 1 | _aRodes Vila, Fernando | |
| 999 |
_aVIRTUA40 _c46675 _d46681 |
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| 999 | _aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*6500*6501*7000*9992 | ||