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020 _a9780071549912 (alk. paper)
020 _a0071549919 (alk. paper)
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040 _aUMP
090 _aHD59.6.I4 A73 2009
100 1 _aArgenti, Paul A.
245 1 0 _aStrategic corporate communication :
_ba global approach for doing business in the new India /
_cPaul A. Argenti
260 _aNew York :
_bMcGraw-Hill,
_cc2009
300 _axiv, 353 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 321-343) and index
505 0 _aThe contemporary global business environment -- Strategic communication for multinational corporations -- An overview of the corporate communication function -- The growing importance of corporate reputation -- Internal communication : the emerging need in global organizations -- Corporate advertising -- Media relations : a key ingredient in global businesses and emerging markets -- Investor relations : reaping rewards in the corporate setting -- Managing government relations : India and the United States -- Crisis communications : lessons from global companies
650 0 _aCorporations
_xPublic relations
_zIndia
650 0 _aInternational business enterprises
_xPublic relations
_zIndia.
650 0 _aCommunication in management
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0813/2008011672.html
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