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| 040 | _aUMP | ||
| 090 | _aHF5415.129 .W55 2008 | ||
| 100 | 1 | _aWilson, Hugh | |
| 245 | 1 | 4 |
_aThe multichannel challenge : _bintegrating customer experiences for profit / _cHugh Wilson, Rod Street and Lindsay Bruce |
| 250 | _a1st ed. | ||
| 260 |
_aAmsterdam : _bElsevier/Butterworth-Heinemann, _c2008 |
||
| 300 |
_axxii, 218 p. : _bcol. ill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 | _aMarketing channels | |
| 650 | 0 | _aCustomer services | |
| 650 | 0 | _aOrganizational effectiveness | |
| 700 | 1 | _aStreet, Rod | |
| 700 | 1 | _aBruce, Lindsay | |
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