| 000 | 01580nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | vtls000059805 | ||
| 003 | KUKTEM | ||
| 005 | 20251117145456.0 | ||
| 008 | 120521t2012 enka g 001 0 eng d | ||
| 020 | _a9780470683668 | ||
| 039 | 9 |
_a201210021057 _basmadi _y201205211101 _zirma |
|
| 040 | _aUMP | ||
| 090 | _aHD30.28 .S67 2012 | ||
| 100 | 1 | _aSörensen, Hans Eibe | |
| 245 | 1 | 0 |
_aBusiness development : _ba market-oriented perspective / _cHans Eibe Sörensen |
| 260 |
_aHoboken, N.J. : _bWiley, _c2012 |
||
| 300 |
_axi, 553 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aIntroduction and default positions -- Module 1: the business developer’s mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer’s toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index | |
| 650 | 0 | _aStrategic planning | |
| 650 | 0 |
_aMarketing _xManagement |
|
| 999 |
_aVIRTUA40 _c47003 _d47009 |
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| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*9992 | ||