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| 008 | 090706t2009 cau f b 001 0 eng d | ||
| 020 | _a9780470293706 (cloth) | ||
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| 040 | _aUMP | ||
| 090 | _aHF5415.5 .H64 2009 | ||
| 100 | 1 | _aHoltz, Shel | |
| 245 | 1 | 0 |
_aTactical transparency : _bhow leaders can leverage social media to maximize value and build their brand / _cShel Holtz, John C. Havens ; foreword by Lynne D. Johnson |
| 260 |
_aSan Francisco, CA : _bJossey-Bass, _cc2009 |
||
| 300 |
_axiv, 297 p. ; _c24 cm. |
||
| 500 | _a"IABC, International Association of Business Communicators." | ||
| 504 | _aIncludes bibliographical references (p. 277-281) and index | ||
| 650 | 0 |
_aCustomer relations _xManagement |
|
| 650 | 0 | _aSocial media | |
| 650 | 0 | _aInteractive marketing | |
| 650 | 0 |
_aBusiness communication _xBlogs |
|
| 650 | 0 |
_aInternet marketing _xManagement |
|
| 700 | 1 | _aHavens, John C. | |
| 710 | 2 | _aInternational Association of Business Communicators | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0826/2008034930.html |
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