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040 _aUMP
090 _aHD53 .V36 2007
100 1 _aVanGundy, Arthur B.
245 1 0 _aGetting to innovation :
_bhow asking the right questions generates the great ideas your company needs /
_cArthur B. VanGundy
260 _aNew York :
_bAMACOM,
_cc2007
300 _axvii, 270 p. :
_bill. ;
_c24́ cm.
504 _aIncludes bibliographical references and index
505 0 _aFraming innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas
650 0 _aCreative ability in business
650 0 _aCreative thinking
650 0 _aOrganizational change
650 0 _aProblem solving
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