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008 090522t2009 nyu f b 000 0 eng d
020 _a9780071615891
020 _a007161589X
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040 _aUMP
090 _aPN4129.15 .L43 2009
100 1 _aLeanne, Shelly
245 1 0 _aSay it like Obama :
_bthe power of speaking with purpose and vision /
_cShel Leanne
260 _aNew York :
_bMcGraw-Hill,
_cc2009
300 _axxiii, 214 p. ;
_c22 cm.
504 _aIncludes bibliographical references (p. 213-214)
505 0 _aThe speech that started it all -- Earning trust and confidence -- Breaking down barriers -- Winning hearts and minds -- Conveying vision -- Driving points home -- Persuading -- Facing and overcoming controversy -- Motivating others to action and leaving strong last impressions -- The speech that made history-- again
520 _aObama's outstanding communication skills gave rise to an unprecedented political movement and fueled his success. This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication
650 0 _aPublic speaking
650 0 _aPersuasion (Rhetoric)
650 0 _aSuccess in business
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0913/2009278227-t.html
999 _aVIRTUA40
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