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| 001 | vtls000025901 | ||
| 003 | KUKTEM | ||
| 005 | 20251117145554.0 | ||
| 008 | 080331t2007 ii a g i 001 0 eng d | ||
| 020 | _a8130905337 (alk. paper) | ||
| 039 | 9 |
_a201107132238 _bVLOAD _c200908141422 _dVLOAD _c200908141354 _dVLOAD _c200908131743 _dVLOAD _y200803311024 _znorsaini |
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| 040 | _aUMP | ||
| 090 | _aHF5415 .C66 2007 | ||
| 100 | 1 |
_aCone, Steve, _d1950- |
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| 245 | 1 | 0 |
_aSteal these ideas! : _bmarketing secrets that will make you a star / _cSteve Cone. |
| 250 | _a1st ed. | ||
| 260 |
_aNew Delhi : _bViva Books, _c2007. |
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| 300 |
_aix, 188 p. : _bill. ; _c22 cm. |
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| 500 | _aIncludes index. | ||
| 505 | 0 | _aThree hidden ingredients in every winning marketing campaign -- In simple language : what is a brand? What makes it successful? How do you manage it? -- How to create a unique selling proposition -- Create, or hire, or beg, to build a memorable, distinctive personality for your business -- You have to be able to see it to read it -- Brochures kill trees : make the trees that die for you count -- Everlasting tag lines -- Think globally, act locally-- to a point -- Integration wins wars and the mind of the consumer -- Location, location, location : get the most from your media dollars -- No one ever bought anything from an English professor -- The three most important customer lessons you will ever learn -- The art of building effective loyalty programs -- Surprise! we're all getting older -- The big breakthrough idea : where does it come from? -- The web : hype and hope -- The power of public relations and sponsorships -- Politics and promotion -- In the spotlight -- Confucius and stardom -- How to make the most of your advertising agency -- The ten secrets you really need to steal -- Being all that we can be. | |
| 520 | _a"A concise handbook of marketing ideas covering advertising, branding, public relations, direct response, and more, illustrated with examples of brands and successful and unsuccessful ads, written by a marketing executive with nearly 30 years of experience in the field"--Provided by publisher. | ||
| 650 | 0 | _aMarketing. | |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0514/2005016691.html |
| 999 |
_aVIRTUA40 _c49042 _d49048 |
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| 999 | _aVTLSSORT0080*0200*0400*0900*1000*2450*2500*2600*3000*5000*5050*5200*6500*8560*9991 | ||