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| 003 | KUKTEM | ||
| 005 | 20251117145612.0 | ||
| 008 | 090917t2009 njua f 001 0 eng d | ||
| 020 | _a9780470411551 (pbk.) | ||
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_a201107132252 _bVLOAD _c201007081510 _dfauzi _y200909170931 _znadia |
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| 040 | _aUMP | ||
| 090 | _aHF5415.1265 .S24 2009 | ||
| 100 | 1 | _aSafko, Lon | |
| 245 | 1 | 4 |
_aThe social media bible : _btactics, tools, and strategies for business success / _cLon Safko, David K. Brake |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2009 |
||
| 300 |
_axviii, 821 p. : _bill. ; _c24 cm. |
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| 500 | _aIncludes index | ||
| 505 | 0 | _aWhat is social media? -- The social media ecosystem -- Say hello to social networking -- Everyone’s a publisher -- It’s not your father’s email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it’s livecasting -- Virtual worlds, real impact -- Gaming the system: virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- The four pillars of social media strategy -- Your social media SWOT analysis -- The ACCESS model -- Evaluate and organize existing resources -- Your implementation plan | |
| 650 | 0 | _aInternet marketing | |
| 650 | 0 |
_aSocial media _xEconomic aspects |
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| 650 | 0 |
_aOnline social networks _xEconomic aspects |
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| 650 | 0 | _aElectronic commerce | |
| 700 | 1 | _aBrake, David K. | |
| 999 |
_aVIRTUA40 _c49631 _d49637 |
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