| 000 | 01143nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | vtls000036299 | ||
| 003 | KUKTEM | ||
| 005 | 20251117150031.0 | ||
| 008 | 090519t2008 nju f b 001 0 eng d | ||
| 020 | _a9780132277426 (hardback : alk. paper) | ||
| 020 | _a0132277425 (hardback : alk. paper) | ||
| 039 | 9 |
_a201107132253 _bVLOAD _c200910011142 _dfauzi _c200908141613 _dVLOAD _c200908141546 _dVLOAD _y200905191050 _znadia |
|
| 040 | _aUMP | ||
| 090 | _aHF5415 .M37 2008 | ||
| 100 | 1 | _aMathews, Ryan | |
| 245 | 1 | 0 |
_aWhat's your story? : _bstorytelling to move markets, audiences, people, and brands / _cRyan Mathews, Watts Wacker |
| 260 |
_aUpper Saddle River, N.J. : _bFT Press, _cc2008 |
||
| 300 |
_axiii, 222 p. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. [189]-197) and index | ||
| 650 | 0 | _aMarketing | |
| 650 | 0 |
_aStorytelling _xEconomic aspects |
|
| 650 | 0 | _aCorporate culture | |
| 700 | 1 | _aWacker, Watts | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0710/2007005372.html |
| 999 |
_aVIRTUA40 _c50015 _d50021 |
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