000			01435nam a2200277 a 4500
001			vtls000036066
003			KUKTEM
005			20251117150038.0
008			090513t2008 nyu g 001 0 eng d
020			_a9780470742570
039		9	_a201107132256 _bVLOAD _c200910281620 _dkam _c200908141611 _dVLOAD _c200908141544 _dVLOAD _y200905131044 _zsaini
040			_aUMP
090			_aHF5415.1255 .B37 2008
100	1		_aBaskin, Jonathan Salem
245	1	0	_aBranding only works on cattle : _bthe new way to get known (and drive your competitors crazy) / _cJonathan Salem Baskin
260			_aHoboken, NJ: _bJohn Wiley & Sons , _c2008
300			_a261 p. ; _c24 cm.
505			_aYour branding is useless -- Traces in a cloud chamber -- The new Nike -- The rise of the anti-brand -- The myth of the consumer/producer -- The outsourcing of consent -- Games as purpose, not distraction -- It takes a company -- The buzz in buzz marketing -- The emperor's new clothes
520			_aA marketing maverick provides prescriptive advice on how to thrive in a world where pretty pictures and funny tag lines no longer lead to profits
650		0	_aBranding (Marketing)
650		0	_aConsumer behavior
650		0	_aInformation behavior
650		0	_aInternet searching
650		0	_aBusiness enterprises _xComputer network resources
999			_aVIRTUA40 _c50265 _d50271
999			_aVTLSSORT0080*0200*0400*0900*1000*2450*2600*3000*5050*5200*6500*6501*6502*6503*6504*9991