000			01415nam a2200325 a 4500
001			vtls000033909
003			KUKTEM
005			20251117150052.0
008			090115t2009 maua f b 001 0 eng d
020			_a9780073380933
020			_a0073380938
039		9	_a201107132303 _bVLOAD _c200912221045 _djamee _c200908141545 _dVLOAD _c200908141516 _dVLOAD _y200901151502 _znadia
040			_aUMP
090			_aHD9980.5 .Z45 2009
100	1		_aZeithmal, Valarie A.
245	1	0	_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
250			_a5th ed.
260			_aBoston : _bMcGraw-Hill Irwin, _cc2009
300			_axxviii, 708 p. : _bill., map ; _c26 cm.
504			_aIncludes bibliographical references and index
650		0	_aService industries _xMarketing
650		0	_aCustomer services
650		0	_aMarketing
700	1		_aBitner, Mary Jo.
700	1		_aGremler, Dwayne D.
856	4	2	_aContributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html
856	4	2	_aPublisher description _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html
856	4	1	_aTable of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html
999			_aVIRTUA40 _c50755 _d50761
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5040*6500*6501*6502*7000*7001*8560*8561*8562*9991