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| 040 | _aUMP | ||
| 090 | _aHD45 .M53 2009 | ||
| 100 | 1 | _aMidgley, David | |
| 245 | 1 | 4 |
_aThe innovation manual : _bstrategies and tools for delivering value innovation to the market / _cDavid Midgley |
| 260 |
_aChichester, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _cc2009 |
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| 300 |
_axii, 316 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references and index | ||
| 505 | 0 | _aThe three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together | |
| 650 | 0 |
_aTechnological innovations _xManagement |
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