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040 _aUMP
090 _aHD45 .M53 2009
100 1 _aMidgley, David
245 1 4 _aThe innovation manual :
_bstrategies and tools for delivering value innovation to the market /
_cDavid Midgley
260 _aChichester, England ;
_aHoboken, NJ :
_bJohn Wiley & Sons,
_cc2009
300 _axii, 316 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references and index
505 0 _aThe three challenges of business innovation -- Creating advantage in the minds of many -- Chartering innovation within the organisation -- Selecting, preparing and supporting the right team -- Co-creating the innovation with customers -- Changing the organisation to deliver the innovation -- Building the market for the innovation -- Putting it all together
650 0 _aTechnological innovations
_xManagement
999 _aVIRTUA40
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