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| 040 | _aUMP | ||
| 090 | _aHF5415.335 .H39 2008 | ||
| 100 | 1 | _aHayes, Bob E. | |
| 245 | 1 | 0 |
_aMeasuring customer satisfaction and loyalty : _bsurvey design, use, and statistical analysis methods / _cBob E. Hayes |
| 250 | _a3rd ed. | ||
| 260 |
_aMilwaukee, Wis. : _bASQ Quality Press, _c2008 |
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| 300 |
_axxiii, 287 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 275-280) and index | ||
| 650 | 0 |
_aConsumer satisfaction _xStatistical methods |
|
| 650 | 0 | _aQuestionnaires | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0818/2008020729.html |
| 999 |
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