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| 008 | 090615t2010 maua f b 001 0 eng d | ||
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| 040 | _aUMP | ||
| 090 | _aRA410.56 .F67 2010 | ||
| 100 | 1 | _aFortenberry, John L. | |
| 245 | 1 | 0 |
_aHealth care marketing : _btools and techniques / _cJohn L. Fortenberry, Jr. |
| 250 | _a3rd ed. | ||
| 260 |
_aSudbury, Mass. : _bJones and Bartlett Publishers, _cc2010 |
||
| 300 |
_axxiii, 311 p. : _bill. ; _c24 cm. |
||
| 500 | _aRev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005 | ||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMedical care _xMarketing |
|
| 650 | 0 | _aHealth services administration | |
| 650 | 1 | 2 |
_aMarketing of Health Services _xmethods |
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