000			01498nam a2200253 a 4500
001			vtls000042221
003			KUKTEM
005			20251117150123.0
008			090820t2009 nyua f 001 0 eng d
020			_a9780071496568 (alk. paper)
020			_a0071496564 (alk. paper)
039		9	_a201107132319 _bVLOAD _c201005130831 _dida _c201005121446 _dtraining _y200908201851 _znadia
040			_aUMP
090			_aHF5415.1265 .G66 2009
100	1		_aGoodman, Andrew _q(Andrew E.)
245	1	0	_aWinning results with Google AdWords / _cAndrew Goodman
250			_a2nd ed.
260			_aNew York : _bMcGraw-Hill, _cc2009
300			_axxiv, 376 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index
505	0		_aHow big is this market? the rapid rise of paid search -- A $21 billion afterthought : how Google entered the advertising market -- First principles for reaching customers through AdWords -- Setting up Ad groups -- How Google ranks ads : quality-based bidding -- Big-picture planning and making the case to the boss -- Keyword selection and bidding : tapping into powerful AdWords features -- Writing winning ads -- Expanding your ad distribution : opportunities and pitfalls -- Measuring success : a "what’s changed" report -- Increasing online conversion rates -- Online targeting 1995-2015 : fast start, exciting future
650		0	_aInternet marketing
999			_aVIRTUA40 _c51826 _d51832
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2500*2600*3000*5050*5040*6500*9991