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|---|---|---|---|
| 001 | vtls000039009 | ||
| 003 | KUKTEM | ||
| 005 | 20251117150124.0 | ||
| 008 | 090630t2009 caua f i 001 0 eng d | ||
| 020 | _a9780470284247 (cloth : alk. paper) | ||
| 039 | 9 |
_a201107132320 _bVLOAD _c201005190947 _dida _c201005181555 _dtraining _c200908141640 _dVLOAD _y200906301425 _zshah |
|
| 040 | _aUMP | ||
| 090 | _aHF5415.12.C5 G87 2009 | ||
| 100 | 1 | _aGupta, Anil K. | |
| 245 | 1 | 0 |
_aGetting China and India right : _bstrategies for leveraging the world’s fastest-growing economies for global advantage / _cAnil K. Gupta, Haiyan Wang |
| 260 |
_aSan Francisco : _bJossey-Bass, _cc2009 |
||
| 300 |
_axvi, 254 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 229-238) and index | ||
| 505 | 0 | _aChina and India : four stories rolled into one -- Think China and India, not China or India -- Megamarkets and microcustomers : fighting for local market dominance -- Leveraging China and India for global advantage -- Competing with dragons and tigers on the global stage -- The war for talent : dealing with scarcity in the midst of plenty -- Global enterprise 2020. | |
| 650 | 0 |
_aMarketing _zChina |
|
| 650 | 0 |
_aMarketing _zIndia |
|
| 650 | 0 | _aGlobalization | |
| 700 | 1 | _aWang, Haiyan | |
| 999 |
_aVIRTUA40 _c51881 _d51887 |
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