000			01488nam a2200265 a 4500
001			vtls000044475
003			KUKTEM
005			20251117150125.0
008			090916t2009 at ka f i 001 0 eng d
020			_a9781742169378 (pbk)
020			_a1742169376 (pbk)
039		9	_a201107132320 _bVLOAD _c201005190951 _dida _c201005181706 _dtraining _c201005181639 _dtraining _y200909161600 _znadia
040			_aUMP
090			_aHF5415.13 .S74 2009
100	1		_aSteidl, Peter E.
245	1	0	_aSurvive, exploit, disrupt : _baction guidelines for marketing in a recession / _cPeter Steidl
260			_aMilton, Qld. : _bJohn Wiley and Sons, _cc2009
300			_axii, 211 p. : _bill. ; _c21 cm.
504			_aIncludes bibliographical references and index.
505	0		_aStrategic considerations -- Challenges and opportunities -- The myth of spending your way out of a recession -- Survivor: aligning marketing strategies with the emerging operating environment -- Exploiter: strategies that deliver incremental, lumpy growth -- Disrupter: reinventing the business -- Moving into action mode -- Action guidelines -- Actions for survivors -- Actions for exploiters -- Actions for disrupters -- Appendix: Brand vision archetypes: a brand is an experience, not a set of descriptive attributes.
650		0	_aMarketing _xManagement
650		0	_aRecessions
650		0	_aSuccess in business
999			_aVIRTUA40 _c51883 _d51889
999			_aVTLSSORT0080*0200*0201*0400*0900*1000*2450*2600*3000*5040*5050*6500*6501*6502*9991